Today, I had the opportunity to write about the centennial anniversary of the founding of the Betzwood Motion Picture Studio. It’s wild to think that one of the most influential studios of its day produced hundreds of films in our own backyards and that people are still discovering studio artifacts on their properties.
Betzwood was founded by Siegmund Lubin in 1912 and remained in operation through 1923 in what is now West Norriton Township, Montgomery County, Pa. Lubin is credited with making the first attempt to mass market movies. In 21st century terms, that’s like being the first business to employ Facebook as a marketing tool or engage customers with Twitter. Cutting edge stuff!
Of the hundreds made, only 30 films and film fragments survived the ravages of time. Copies of 25 of those films/fragments are archived locally and will soon be available to the general public online thanks to a digitization project underway.
Click here to learn more from Lubin biographer Joseph Eckhardt.